Disney Princess

History


New Enchanted Tales set of Pez dispensers featuring the then-eight Disney Princesses.


In early 2000, when Andy Mooney was hired by Disney's Consumer Products division to help combat dropping sales, the idea for the Disney Princess franchise was born. Soon after joining Disney, Mooney attended his first Disney on Ice show. While waiting in line, he found himself surrounded by young girls dressed as princesses. hey weren even Disney products. They were generic princess products,

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